What will make Apple's VR headset succeed?
Consumers seek wide selection, If we look at the history for consumer hardware or any platform- iPhone, Motorola (and others) phones, YouTube, amazon etc. The ones that succeeded were the ones who could give users a wide selection of the product/services on their platform.
1️⃣ The App Store for iPhone: The immense success of the iPhone can be attributed, in large part, to its App Store. Apple's ability to create a vibrant ecosystem of developers and apps allowed users to personalize their devices and discover a multitude of experiences.
2️⃣ Motorola and others: While these companies had exceptional hardware, it was their decision to leverage the Android ecosystem that truly propelled them forward. By tapping into a diverse range of apps and services, they provided users with a wide selection, expanding their appeal and success.
3️⃣ YouTube: Building a thriving creator ecosystem was the secret behind YouTube's success. By facilitating the creation and sharing of "infinite" videos, they transformed themselves into a go-to platform, offering users an endless variety of content.
4️⃣ Amazon: Opening up their platform to third-party sellers and embracing a vast array of products not sold by Amazon itself was a game-changer. This move unleashed a wider selection of options at the best prices, ultimately driving over 50%+ of transactions today.
So, what does this mean for Apple's VR headset? Its success hinges on its ability to tap into the existing pool of millions of developers and leverage the distribution power of the App Store to create unique experiences. By offering more unique and compelling experiences, the headset will attract a larger user base, which, in turn, will entice developers to create even more innovative apps—a powerful flywheel effect.
Apple is positioned to unlock this flywheel faster than Meta, as Meta had to start from zero v/s apple will ride the tail win of existing appstore developer community.